by Larissa Faw 5/12/2019, Media Post

Half of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social. 

How to gain and lose followers (and customers)

Conversely, poor customer service is the number one reason why consumers will unfollow a brand on social media (56%), followed by posting irrelevant content (51%) and too many ads from that brand (43%).

More than two-thirds of consumers (67%) will engage with social posts that are entertaining, while only 37% say the same about posts that include discounts or sales. That’s a big shift from the company’s 2018 report, where 67%…. Continue Reading

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