Paywalls aren’t for every publication, and it would be nice to live in a world in which every reader could access every idea for free. But, in general, paid content seems like the best bet to help this essential and embattled industry. So, with that spirit in mind, here are some thoughts about what we learned in year one that might apply to other publications.
First off: It worked! Of course you’d expect me to say that, but it really did. I promise. We increased the number of new digital subscribers in the first year by nearly 300 percent….. Continue Reading