There’s excitement in Pittsfield, Massachusetts. They’re doing great work. Despite the doom in the industry, taking care of customers is proving to be good for business. The plan is driving content and excitement back into the market. Executive editor Kevin Moran summed it best, ” I want our newspaper to love its readers. And I want its readers to love the newspapers back.” Read about their success.

At Local News ROI we couldn’t agree more. We believe there needs to be a migration from focus on product to focus on customer. And at The Eagle, that’s the plan.

Local News ROI homepage

Congratulations to the hard working folks at the Berkshire Eagle.

About the Author Lon Haenel

Founder and President of Local News ROI. We help you gain the edge in a 24/7, consumer-driven world. Your newspaper and web readers love your product. Now it’s your turn to show the love. We help businesses win, despite the epidemic customer churn in newspapers today.

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