Sell subscriptions your customers want to buy without human contact.
Author: Lon Haenel
Sell Subscriptions Customers Want to Buy
If you sell subscriptions, what customers really want to buy is an experience.
Throttle Up your Starts
You select the number of starts you need every month. The Bundle may be scaled up or down, based on your unique plan. You determine the mix of print All Access orders vs. digital-only. The Bundle is the perfect way to blitz your market to significantly drive your digital-only starts. Or throttle up your print audience when you need it most.
Segment, Target, Retarget, Repeat
News consumers crave facts, updates, stories, perspectives, video, photo galleries, charts, and analyses that you deliver 24/7!
Kiosk without the kiosk
Telemarketing- inbound and outbound- is the prescription to grow your newspaper subscription starts.
Local News ROI Response to COVID-19 Pandemic
New plans to assist newspapers to produce All Access and Digital Only starts.
The Odd Obsession with Obtaining Millennials
Grow your revenue and audience with personalized communication targeted to just the right segment. In business, we sure sit through a lot of meetings. They crop up from almost every part of the enterprise: HR, news, advertising, special meetings, emergency meetings, and sales meetings. However, if there were one that I had a dollar every…
The High Cost of Losing a Customer
The cost of losing a customer is staggering. In business, the number of customers you have is one of the predictors of future revenue. Every customer has revenue value. Some more, some less. In newspapers, we know painfully well that losing more customers than we gain is the recipe for decline. With ad dollars tied…
3 Critical Customer Segments and How to Influence Them Today
The fight to stabilize newspaper revenue continues. While advertising inflows continue to disappoint, publishers turn to reader revenue to right the ship. Reducing customer effort, frustration AND improving consumer value across three core segments improve retention levels. Due to this week's Independence Day holiday, we're publishing this week's #FunIdeaFriday a few days early. Even marketers…
Unique Bonus Content Drives Traffic 123% Higher
Page views and visitors double when you give customers more of what they want. #FunIdeaFriday Rising costs of newsprint and distribution have gotten publishers to consolidate and slash expenses. When it comes to reducing daily and weekly page count, it is a gut-wrenching process. As the ad slide continues, removing manufacturing, raw material, and distribution…