Local News ROI Retention Marketing Solutions
We're your retention and customer experience marketing partner.
The cost of losing a customer is staggering. In business, the number of customers you have is one of the predictors of future revenue. Every customer has revenue value. Some more, some less. In newspapers, we know painfully well that losing more customers than we gain is the recipe for decline. With ad dollars tied…
The fight to stabilize newspaper revenue continues. While advertising inflows continue to disappoint, publishers turn to reader revenue to right the ship. Reducing customer effort, frustration AND improving consumer value across three core segments improve retention levels. Due to this week's Independence Day holiday, we're publishing this week's #FunIdeaFriday a few days early. Even marketers…
Page views and visitors double when you give customers more of what they want. #FunIdeaFriday Rising costs of newsprint and distribution have gotten publishers to consolidate and slash expenses. When it comes to reducing daily and weekly page count, it is a gut-wrenching process. As the ad slide continues, removing manufacturing, raw material, and distribution…
To continue to engage the younger generations, newspapers are going out of the ordinary and conducting podcasts. The medium is gaining traction, especially with Millennials. The New York Times popular podcast The Daily fits the bill. In this era, it is valuable to tinker and test new things. Embracing the audience is so critical. For…
Love your customers back!
To get above the noise, newspapers that extend their brand are successful. Uberall conducted research on the top "near me" searches. Food and entertainment searches for "near me" topped the list. More than two-thirds (69%) of smart phone users use their phones to help them make decisions about shopping: where to go and what products…
A great way to connect with your subscribers and members is through their stomach. This idea is from the New York Times, it features recipes, ideas, and commentary about what to prepare for dinner tonight. This is a good move, as the brand is entering its members' kitchens and dinner tables. Take your food and…
By Lon Haenel, Local News ROI It was the 20th century. We were preparing a pitch to management. We established a budget to build better customer relationships. In those days, there were virtually no media fracturing. Fewer choices for entertainment, media, and news made local newspapers rise to the top. Mostly without additional investment. Then…
by Management Today Staff 5/15/2019, Management Today 70 percent of business leaders predict membership revenue will be core to future growth, only 7 percent of brands are so far monetizing products this way, according to recent research by Manifesto Growth Architects. What is the membership economy? The membership economy is based on ongoing relationships rather…