Reimagining the marketing funnel for the disrupted customer experience

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. By Luca Tagliaferro, Marketing Land Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an…

WIRED Content Data Driving Success

by Nicholas Thompson 5/3/2019, WIRED Paywalls aren’t for every publication, and it would be nice to live in a world in which every reader could access every idea for free. But, in general, paid content seems like the best bet to help this essential and embattled industry. So, with that spirit in mind, here are…

Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads

by Larissa Faw 5/12/2019, Media Post Half of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social.  How to gain and lose followers (and customers) Conversely, poor customer service is the number one reason…