The Odd Obsession with Obtaining Millennials

Grow your revenue and audience with personalized communication targeted to just the right segment. In business, we sure sit through a lot of meetings. They crop up from almost every part of the enterprise: HR, news, advertising, special meetings, emergency meetings, and sales meetings. However, if there were one that I had a dollar every…

The High Cost of Losing a Customer

The cost of losing a customer is staggering. In business, the number of customers you have is one of the predictors of future revenue. Every customer has revenue value. Some more, some less. In newspapers, we know painfully well that losing more customers than we gain is the recipe for decline. With ad dollars tied…