Grow your revenue and audience with personalized communication targeted to just the right segment. In business, we sure sit through a lot of meetings. They crop up from almost every part of the enterprise: HR, news, advertising, special meetings, emergency meetings, and sales meetings. However, if there were one that I had a dollar every…
Category: segmentation
3 Critical Customer Segments and How to Influence Them Today
The fight to stabilize newspaper revenue continues. While advertising inflows continue to disappoint, publishers turn to reader revenue to right the ship. Reducing customer effort, frustration AND improving consumer value across three core segments improve retention levels. Due to this week's Independence Day holiday, we're publishing this week's #FunIdeaFriday a few days early. Even marketers…