Local News ROI Retention Marketing Solutions
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To continue to engage the younger generations, newspapers are going out of the ordinary and conducting podcasts. The medium is gaining traction, especially with Millennials. The New York Times popular podcast The Daily fits the bill. In this era, it is valuable to tinker and test new things. Embracing the audience is so critical. For…
Love your customers back!
To get above the noise, newspapers that extend their brand are successful. Uberall conducted research on the top "near me" searches. Food and entertainment searches for "near me" topped the list. More than two-thirds (69%) of smart phone users use their phones to help them make decisions about shopping: where to go and what products…
A great way to connect with your subscribers and members is through their stomach. This idea is from the New York Times, it features recipes, ideas, and commentary about what to prepare for dinner tonight. This is a good move, as the brand is entering its members' kitchens and dinner tables. Take your food and…
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. By Luca Tagliaferro, Marketing Land Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an…
By Lon Haenel, Local News ROI We talk a lot about funnel marketing. The paths two consumers take to conversion are not alike. We know a lot about our aggregated audience. Yet unlocking and learning common paths to conversion could be critical in replicating and optimizing those paths. Machine learning gives rise to chain-based models.…
By Lon Haenel, Local News ROI It was the 20th century. We were preparing a pitch to management. We established a budget to build better customer relationships. In those days, there were virtually no media fracturing. Fewer choices for entertainment, media, and news made local newspapers rise to the top. Mostly without additional investment. Then…
by Management Today Staff 5/15/2019, Management Today 70 percent of business leaders predict membership revenue will be core to future growth, only 7 percent of brands are so far monetizing products this way, according to recent research by Manifesto Growth Architects. What is the membership economy? The membership economy is based on ongoing relationships rather…
by Nicholas Thompson 5/3/2019, WIRED Paywalls aren’t for every publication, and it would be nice to live in a world in which every reader could access every idea for free. But, in general, paid content seems like the best bet to help this essential and embattled industry. So, with that spirit in mind, here are…
by Larissa Faw 5/12/2019, Media Post Half of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social. How to gain and lose followers (and customers) Conversely, poor customer service is the number one reason…