If you sell subscriptions, what customers really want to buy is an experience.
Sell Subscriptions Customers Want to Buy
Tag: acquisition
Segment, Target, Retarget, Repeat
News consumers crave facts, updates, stories, perspectives, video, photo galleries, charts, and analyses that you deliver 24/7!
Attribution and your Campaign ROI
By Lon Haenel, Local News ROI We talk a lot about funnel marketing. The paths two consumers take to conversion are not alike. We know a lot about our aggregated audience. Yet unlocking and learning common paths to conversion could be critical in replicating and optimizing those paths. Machine learning gives rise to chain-based models.…