To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. By Luca Tagliaferro, Marketing Land Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an…
Tag: analytics
Four Ways to Unlock Value from Existing Subscriber Relationships
by Management Today Staff 5/15/2019, Management Today 70 percent of business leaders predict membership revenue will be core to future growth, only 7 percent of brands are so far monetizing products this way, according to recent research by Manifesto Growth Architects. What is the membership economy? The membership economy is based on ongoing relationships rather…
WIRED Content Data Driving Success
by Nicholas Thompson 5/3/2019, WIRED Paywalls aren’t for every publication, and it would be nice to live in a world in which every reader could access every idea for free. But, in general, paid content seems like the best bet to help this essential and embattled industry. So, with that spirit in mind, here are…