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Page views and visitors double when you give customers more of what they want. #FunIdeaFriday Rising costs of newsprint and distribution have gotten publishers to consolidate and slash expenses. When it comes to reducing daily and weekly page count, it is a gut-wrenching process. As the ad slide continues, removing manufacturing, raw material, and distribution…
To continue to engage the younger generations, newspapers are going out of the ordinary and conducting podcasts. The medium is gaining traction, especially with Millennials. The New York Times popular podcast The Daily fits the bill. In this era, it is valuable to tinker and test new things. Embracing the audience is so critical. For…