If you sell subscriptions, what customers really want to buy is an experience.
Sell Subscriptions Customers Want to Buy
Tag: customer experience
The High Cost of Losing a Customer
The cost of losing a customer is staggering. In business, the number of customers you have is one of the predictors of future revenue. Every customer has revenue value. Some more, some less. In newspapers, we know painfully well that losing more customers than we gain is the recipe for decline. With ad dollars tied…
What’s Cooking Tonight?
A great way to connect with your subscribers and members is through their stomach. This idea is from the New York Times, it features recipes, ideas, and commentary about what to prepare for dinner tonight. This is a good move, as the brand is entering its members' kitchens and dinner tables. Take your food and…
Marketing to the Relationship
By Lon Haenel, Local News ROI It was the 20th century. We were preparing a pitch to management. We established a budget to build better customer relationships. In those days, there were virtually no media fracturing. Fewer choices for entertainment, media, and news made local newspapers rise to the top. Mostly without additional investment. Then…
Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads
by Larissa Faw 5/12/2019, Media Post Half of consumers follow a brand to learn about new products and services, while 48% of consumers follow brands on social to be entertained, according to a new report by Sprout Social. How to gain and lose followers (and customers) Conversely, poor customer service is the number one reason…