By Lon Haenel, Local News ROI We talk a lot about funnel marketing. The paths two consumers take to conversion are not alike. We know a lot about our aggregated audience. Yet unlocking and learning common paths to conversion could be critical in replicating and optimizing those paths. Machine learning gives rise to chain-based models.…
Tag: data
Four Ways to Unlock Value from Existing Subscriber Relationships
by Management Today Staff 5/15/2019, Management Today 70 percent of business leaders predict membership revenue will be core to future growth, only 7 percent of brands are so far monetizing products this way, according to recent research by Manifesto Growth Architects. What is the membership economy? The membership economy is based on ongoing relationships rather…
WIRED Content Data Driving Success
by Nicholas Thompson 5/3/2019, WIRED Paywalls aren’t for every publication, and it would be nice to live in a world in which every reader could access every idea for free. But, in general, paid content seems like the best bet to help this essential and embattled industry. So, with that spirit in mind, here are…