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Page views and visitors double when you give customers more of what they want. #FunIdeaFriday Rising costs of newsprint and distribution have gotten publishers to consolidate and slash expenses. When it comes to reducing daily and weekly page count, it is a gut-wrenching process. As the ad slide continues, removing manufacturing, raw material, and distribution…
To get above the noise, newspapers that extend their brand are successful. Uberall conducted research on the top "near me" searches. Food and entertainment searches for "near me" topped the list. More than two-thirds (69%) of smart phone users use their phones to help them make decisions about shopping: where to go and what products…
A great way to connect with your subscribers and members is through their stomach. This idea is from the New York Times, it features recipes, ideas, and commentary about what to prepare for dinner tonight. This is a good move, as the brand is entering its members' kitchens and dinner tables. Take your food and…