Local News ROI Retention Marketing Solutions
We're your retention and customer experience marketing partner.
The cost of losing a customer is staggering. In business, the number of customers you have is one of the predictors of future revenue. Every customer has revenue value. Some more, some less. In newspapers, we know painfully well that losing more customers than we gain is the recipe for decline. With ad dollars tied…
The fight to stabilize newspaper revenue continues. While advertising inflows continue to disappoint, publishers turn to reader revenue to right the ship. Reducing customer effort, frustration AND improving consumer value across three core segments improve retention levels. Due to this week's Independence Day holiday, we're publishing this week's #FunIdeaFriday a few days early. Even marketers…
Page views and visitors double when you give customers more of what they want. #FunIdeaFriday Rising costs of newsprint and distribution have gotten publishers to consolidate and slash expenses. When it comes to reducing daily and weekly page count, it is a gut-wrenching process. As the ad slide continues, removing manufacturing, raw material, and distribution…
Love your customers back!