Robert Saurer, VP of Consumer Marketing, Gatehouse Media
Lon is a very focused and innovative marketing leader who has a strong drive to test and learn. His experiences range from consumer marketing, distribution operations, and customer care. Lon has exhibited strengths in overall budgeting, expense management, and revenue forecasting. He is a fast learner who moves quickly to capitalize on new opportunities.
Bob Landis, CEO, CirTech, Inc.
In 2019, Lon optimized the retention strategy at the Columbus Dispatch by adding a unique 3rd grace touch point. As a result, the campaign produced an incremental 20% increase in grace production compared to the overall average for 2018. The payment mix also improved: EZPay grew to 58%, up six percentage points.
Scott Stines, President, Mass2One
Lon Haenel is one of the brightest bulbs I’ve had the opportunity to work with and for over the past 30 years in business. Lon is smart, creative, organized and a tremendous leader/motivator. He not only asks the right questions, he asks questions nobody else in the room even thought about. His persistence, combined with his enthusiasm consistently yields positive results for his department and his company. Lon is a pleasure to work with; I learn something new every time we talk/meet. When picking teams (for any endeavor), my first choice would be Lon Haenel.