Lon Haenel, Chief Customer Officer
Local News ROI
Are we doing enough for our customers? We ask that question every day at Local News ROI. We serve you. We understand your challenges: stand up to the changing demand in media towards digital, an aging core demographic, and a struggle between customer volumes and pricing.
We get it. You don’t have to do it alone. With decades of experience, we will tailor solutions to meet the distinct needs of your publishing enterprise.
Practice Areas: Kiosk and Acquisition Marketing, Retention Marketing, Customer Experience Marketing, Digital Subscription Optimization, Customer Communication and Marketing Automation, Subscription Pricing, Market Research and Analysis, and Making Your Customers Feel Connected to Your Brand.
Education: University of Wisconsin-Whitewater, B.S., 1992
Achievements: Digital Innovator of the Year, 2014; Local Media Association
Lon lives in Janesville, WI with his wife Sarah and daughter McKenna. Sarah is a 25-year veteran within the building materials industry. McKenna is an aspiring amateur golfer. Lon and his family enjoy playing golf, hiking, biking, downhill skiing, and traveling.
We’re a small, talented group located in Janesville, WI. Our DNA is rich in taking care of customers. Our philosophy is simple. If you care as much for your customers as you do your bottom line, both will improve when you nourish and invest in your customers. You love your customers.
In the world of newspaper marketing, both print and digital, new customers come at an expensive cost. We are dedicated to taking care of your customers and driving financial performance as a result.
Lon Haenel is a former newspaper executive. Local News ROI was founded to give back to the industry. In an era of challenging customer volumes, opportunities abound. Newspaper demographics are tough and adapting to changing media appetites is even tougher. The key to driving meaningful growth is to re-establish strong customer relationships.
If you’re concerned what your next move is or where to concentrate or shift marketing budget, please contact us. Make your next move the one that your customers love.